Consultancy to Birmingham City Council for regeneration of Sparkbrook
The Ladypool Road area of Sparkbrook in Birmingham is renowned for its 'Balti' restaurants. Balti, of Kashmiri origin, has become Birmingham's national dish. An improvement programme for the area was carried out, funded partly by the European Regional Development Fund, under its URBAN programme. PRASADA first prepared design ideas for a public consultation exercise, followed by a report for Birmingham City Council on 'imagery and identity' for the area. Based on the theme of 'playful pavilions' proposals ranged from buildings and architectural elements to graphics, including the design of a logo. Most recently, PRASADA was commissioned to design street furniture and paving patterns.